Interesting HBR piece, because it puts into words something we're already starting to feel: AI isn't reducing work… it's intensifying it.
In theory, it was supposed to free up our time.
In practice, it speeds everything up: more output, more decisions, more open fronts.
And without noticing, the bar goes up.
For me, the issue isn't AI itself, it's how we're redesigning work around it.
Because if we don't set clear limits, efficiency just turns into more load.
That's where I see the difference:
It's not who uses AI, it's who knows when to use it… and when not to.
I'm asking because I want to know if it's just me: on your teams, has the work actually gone down, or did it just change shape and speed?