Not long ago I had a conversation about artificial intelligence and entrepreneurship, and I kept thinking about something: with every innovation, the leap gets bigger and the transformation arrives faster.
I remember when it all started. Google in '98, then Hi5, then Facebook. Suddenly, connecting with people became normal, and the same thing happened with businesses. Before, reaching your consumer personally was incredibly hard: you had a screen, a radio, a magazine, and that's how you communicated. Today the device is with you 24 hours a day. Being present on those screens stopped being a luxury: it's fundamental.
But more access also brings more challenges. We consume in a more specific way and we're far more demanding about what reaches us. And that's where a word comes in that for me is the key to today's marketing: simplicity.
Before, a website was a heavy project, full of forms and months of development. Today it's the opposite: cleaner, more aesthetic, less complex pages, and in a matter of minutes you can be online. What matters isn't complexity, it's reaching the person who buys from you, quickly and organically.
Artificial intelligence speeds all of this up, especially for small businesses. More than 90% of entrepreneurs are already convinced to use it, and 88% of SMBs in Mexico recognize a positive impact on their digitalization. And it's no coincidence: today an entrepreneur using AI can save up to 9 hours of work a week. Multiply that: it's more than 400 hours a year. Who gives you those hours? Nobody. And it's not just time; many times you save up to a couple of salaries you no longer need to hire.
Now, let's be honest: AI doesn't solve 100% for you. The result you get depends on the prompt you throw at it. If you give it the right prompt, the one that truly generates savings, use it without fear. Technology has always served the same purpose: optimizing costs. Before, reaching a single person was extremely expensive; today AI saves you money and effort so you can invest where you're really good.
But if you ask me what the real barrier is, it's not the technology. It's the guts to make the leap. Deciding to start a business, to stop depending on a salary and bet on what you can generate yourself, that deserves applause. Adopting new tools costs time, money and effort, yes. But my advice is simple: go for it. To take your business into the digital world, all you need to invest is a few minutes and a few prompts: what your business is, what you do, how you want it, what your service is. And if you don't like the result, you adjust it. There will always be people willing to support you.
I'll close with what I believe is part of entrepreneurship: sharing. With the person next to you, with the one across from you. We're in a country where entrepreneurship is valued, and many of us are here to support. There's no better way to know if you're on the right track than trying.